Writer’s Worth Day

Thanks to Lori Widmer today has been declared Writer’s Worth Day. I’d have to say as a freelancer making sure I’m compensated appropriately is one of the hardest parts and a never ending battle.

I wish it were as easy as a simple site that tells you how much you should be paid per article, press release, one-sheet, book edit, etc.. but it can never be boiled down to something that simple. Each area of the country, type of publication, person writing, is different and as a result the pay scale is going to be different.

But it’s important to be paid what you are worth, for your own self-esteem but also to send a message to clients that your product really is THAT good.

Here’s what I’ve learned from past experience:

Acknowledge your worth. Don’t put yourself or your writing down. Hopefully you never do this to a client, but don’t do it to family and friends either. You’re in the profession, you’re making money - you must be good at it. Editors aren’t going to pay those who aren’t.

Always pitch slightly higher than you think a client would be willing to pay. Chances are you are mentally diminishing your worth as a writer and the client planned to pay more.

Carefully think through each opportunity. There may be some jobs that come along that pay pittance but the clip is something you want or the free marketing it is going to give you is just too great to pass up. Other times a low-paying (or no-paying) job isn’t going to add anything to your career - pass on those.

Stretch your comfort zone. Try for the gigs you’d love but think you don’t stand a chance. Contact a favorite publication with a pitch. Try writing for a different medium.

Set your standards. Have a general idea of what your rate-per-word is for writing, your pay-per-hour for edits. Do a little research online to find some going rates. Make yours competitive in the market you’re in. This isn’t set in stone, but it’ll give you an idea of where to start from.

Ask for more. Sometimes we find ourselves in a gig that requires more work than we expected and the pay is not up to par for the time we’re putting in. If it’s a long-term project, don’t be afraid to ask for more money. Point out how you are benefiting the client and what you think is fair. They might say, sorry we don’t have more to offer. Or they might say you’re right. As long as you’re polite and respectful - it doesn’t hurt to ask.

E-mail Etiquette

With the rapid fire communication world that we live in I think people sometimes forget there is such a thing as e-mail etiquette. After spending hours a day sending tweets, texts and facebook messages it’s easy to fall into the same brief, abrupt, person-less messages in e-mail.

And sure, shooting your best friend a two-line e-mail without a signature is no big deal. She won’t be offended. She probably won’t even notice you didn’t sign your name. But sending that same style e-mail to a potential employer or editor/writer you are working with is a problem.

Last week I gave a new freelancer an assignment for one of the publications I work for. I asked her to please confirm the deadline and topic worked for her and of course not to hesitate if she had any questions. My e-mail was brief and to the point, but it did contained my name at the end and a ‘Hi TK’ at the start. In response I received, ‘Got It.’

I stared at the e-mail for a moment and immediately questioned giving this writer one of the longer feature pieces. The response to this assignment that will pay her a couple hundred dollars was not even worth a signature?

After overcoming my initial annoyance, I shot back a similarly short ‘Great Thanks’ and, yes, I did sign my name.

A day later, this same writer shot me another e-mail. It read ‘How much you paying me for this?’ Sometimes I think it’s good that I sit in my own office, Others don’t have to listen to my verbal outbursts. Needless to say, this really ticked me off. First, because we had discussed the pay in depth several weeks before. Second, it’s just so unprofessional to ask this question in such a manner.

OK, this is an extreme case, but abrupt short e-mails are not something specific to this clueless freelancer. I get them all the time. Some are more annoying than others.

I think we all need to remember that while things like Twitter and texting make us brief and to the point, there is a person waiting on the other end to receive your e-mail. And when it comes to people there are just some basic rules of etiquette that should not be overlooked even if you are in a hurry.

To me the basics are:

• Always put some kind of address. Hi John. Dear Jane. Good Morning Sarah. Happy Friday Bill. - Whatever but address the person specifically.

• Short is not bad. But a two word sentence is pathetic. Give the e-mail a little more thought.

• Set up an automatic name, title, contact information to go at the bottom of all your e-mails. This makes it easier for people to get back to you and is professional.

• Sign your name at the end. And I’m not just talking the automatic name. Take the time to type the couple letters needed to sign your name.

• Skip the emoticons. Unless you know the person really well, and have developed that kind of relationship, a winking smiley face is immature and unprofessional.

• Respond to e-mails in a timely manner. Nothing professional should sit in your inbox for more than 24 hours.