For my fashion blog I've been working at contacting a number of fashion and beauty bloggers to start this weekly networking post series. The concept is fairly easy to understand and operate and it is a great way to both network and drive traffic to our blogs. I've got a whole bunch of bloggers that I would LOVE to be involved in the movement but the trouble is I can't find their e-mail addresses anywhere! (Ok it's not really a movement but I can't think of a better name for it.)
To me, it is crucial that you give people a way to contact you on the blog. And, more importantly, it needs to be easy for them to find that contact information. If it is buried on the bottom sidebar under all your key words, previous blog posts, and blog roll readers/advertisers/fellow bloggers will likely give up before getting that far.
If possible, the contact information should be at the top of the homepage. Maybe make a "Contact Me' gadget or blog page. Maybe put your e-mail address and Twitter handle as the first two things on the sidebar. But however you do it, you need to make it nearly impossible for someone to miss it.
Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts
Saturday, May 15, 2010
Thursday, May 13, 2010
Lend a Hand
If I learned one thing from a certain professor at Marquette it was that the journalism field is VERY small. Everyone knows everyone else. One mess up and you could ensure your jobless state for years to come. And when you work in a certain niche that field becomes even smaller. (For instance one of my last freelancing gigs came from a former co-worker and required speaking with a former boss - SMALL World!)
But this isn't a post about burning bridges... I've written that one before.
Instead this is about lending a hand to a fellow writer. I've found that in this field people are often unwilling to go out of their way to help a fellow professional. I don't know if it is the competitive nature of the field, or the often insane schedules we keep. But whatever it is I've run up against my fair share of brick walls.
When I was a recent graduate I moved to New York in the hopes of landing the job of a lifetime. No one tells you the job of a lifetime is NEVER going to be your first job. Anyway, I went with a list of former Marquette students who now worked in the journalism or PR fields. One by one I contacted these alumni and asked for a 10 minute informational interview. I assured them all I really wanted to do was pick their brains about the field and the NYC market. Of all the people I contacted only two responded and agreed to offer me a meeting. A couple told me they were much too busy to see me but wished me luck. Others outright ignored my request.
As I've moved on in my career, (Sidenote: I can't complain too much since one of these contacts turned into my first job) I began to realize this is not just something a new professional runs up against. Many fellow journalists are unwilling to offer advice or support to those trying to make it.
When I moved to St. Louis, with a number of reputable jobs under my belt and a fairly good looking portfolio, I reached out to a fellow alum who also happened to have a mutual friend of mine. Two emails and one un-returned phone call I realized this local writer wasn't going to offer any support or thoughts on landing a job here. I let it go and moved on to other resources.
I've been contacted by a number of journalism majors asking my thoughts on a specific matter or internship. When I respond, at least half the people thank me and admit I am the only one who offered support and encouragement. No, I didn't get them a job, but at least I helped direct the search or their craft.
Why is it so impossible for journalists to remember the people who helped them get to where they are today and offer that same support to another?
Is this something that is unique to journalism or is this a global phenomenon?
PS The idea for this post came after a fellow alum helped me land a new freelancing gig today. I've ever so grateful to him, especially since he breaks the mold and is willing to lend a hand.
But this isn't a post about burning bridges... I've written that one before.
Instead this is about lending a hand to a fellow writer. I've found that in this field people are often unwilling to go out of their way to help a fellow professional. I don't know if it is the competitive nature of the field, or the often insane schedules we keep. But whatever it is I've run up against my fair share of brick walls.
When I was a recent graduate I moved to New York in the hopes of landing the job of a lifetime. No one tells you the job of a lifetime is NEVER going to be your first job. Anyway, I went with a list of former Marquette students who now worked in the journalism or PR fields. One by one I contacted these alumni and asked for a 10 minute informational interview. I assured them all I really wanted to do was pick their brains about the field and the NYC market. Of all the people I contacted only two responded and agreed to offer me a meeting. A couple told me they were much too busy to see me but wished me luck. Others outright ignored my request.
As I've moved on in my career, (Sidenote: I can't complain too much since one of these contacts turned into my first job) I began to realize this is not just something a new professional runs up against. Many fellow journalists are unwilling to offer advice or support to those trying to make it.
When I moved to St. Louis, with a number of reputable jobs under my belt and a fairly good looking portfolio, I reached out to a fellow alum who also happened to have a mutual friend of mine. Two emails and one un-returned phone call I realized this local writer wasn't going to offer any support or thoughts on landing a job here. I let it go and moved on to other resources.
I've been contacted by a number of journalism majors asking my thoughts on a specific matter or internship. When I respond, at least half the people thank me and admit I am the only one who offered support and encouragement. No, I didn't get them a job, but at least I helped direct the search or their craft.
Why is it so impossible for journalists to remember the people who helped them get to where they are today and offer that same support to another?
Is this something that is unique to journalism or is this a global phenomenon?
PS The idea for this post came after a fellow alum helped me land a new freelancing gig today. I've ever so grateful to him, especially since he breaks the mold and is willing to lend a hand.
Wednesday, March 17, 2010
Don't Go Burning Bridges
When I worked in New York one of my co-workers constantly reminded us that she was not there to make friends. As a result she sat in front of her computer from the moment she got in until 4pm rolled around and she got to go home. She ate at her desk, always had her headphones in, and occasionally had a whispered phone conversation. I sat right next to her and we barely ever interacted.
To be fair she was a great editor but it always bugged me that she never wanted to talk socially or even eat lunch together. Not that I was looking for a BFF, but some kind of interaction with the person next to you at work would have been nice. At the time, I thought she was driven and passionate about her job, leading her to shun others and focus on the words in front of her.
Now, I think she did herself a HUGE disservice.
If I've learned anything in the last couple weeks as I look around for additional freelance gigs to fill my time, it's to never burn bridges. The majority of people I have reached out to and had a real conversation with have been friends and acquaintances from previous jobs or social environments. I've talked with a few former co-workers, as well as a high school classmate and a couple people who went to Marquette with me.
If I had gone into each job and social setting with a mind to just get the job done I would never have been able to talk with these people today. So, my advice to the college students reading this and others trying to make it in the freelancing world: Make connections, create links, build contacts. Don't burn bridges. Journalism is a small, small world. If you make enemies or neglect to make friends you are pretty likely to run into those same people at another point down the road.
Not to mention, since we are social beings it is healthy and right to build relationships with those around us... but that's a whole other topic.
To be fair she was a great editor but it always bugged me that she never wanted to talk socially or even eat lunch together. Not that I was looking for a BFF, but some kind of interaction with the person next to you at work would have been nice. At the time, I thought she was driven and passionate about her job, leading her to shun others and focus on the words in front of her.
Now, I think she did herself a HUGE disservice.
If I've learned anything in the last couple weeks as I look around for additional freelance gigs to fill my time, it's to never burn bridges. The majority of people I have reached out to and had a real conversation with have been friends and acquaintances from previous jobs or social environments. I've talked with a few former co-workers, as well as a high school classmate and a couple people who went to Marquette with me.
If I had gone into each job and social setting with a mind to just get the job done I would never have been able to talk with these people today. So, my advice to the college students reading this and others trying to make it in the freelancing world: Make connections, create links, build contacts. Don't burn bridges. Journalism is a small, small world. If you make enemies or neglect to make friends you are pretty likely to run into those same people at another point down the road.
Not to mention, since we are social beings it is healthy and right to build relationships with those around us... but that's a whole other topic.
Wednesday, September 2, 2009
Harnessing the LinkedIn Potential
This week I've spent a couple hours researching, thinking and talking to others about how to take better advantage of LinkedIn. Sure, I am on the site - have been for years. Yes, I keep my profile current. Still, I've not seen significant results from the site; while from other social media outlets, like Twitter and Facebook, I can see direct results. So, thus launched my week of discovery in how to harness the power of the networking site.
So far, here's what I've learned:
So far, here's what I've learned:
- Make sure your profile is complete. As painful as it may be to post that pic, or fill in the details on the job you had five years ago it's key to success on the site.
- Join groups. Find things you like, areas you are interested in, knowledge you have and join the appropriate group.
- Become an active group participant. Most groups have an 'introduce yourself' thread in the discussion area. Utilize that.
- Throw your work around. You can't be afraid to leave relevant links to your work, blog, publication, in the groups and on your page.
- Update your status frequently. No need to update as often as you send out a tweet, but it doesn't hurt to post short, pointed status updates daily.
- Find your contacts. LinkedIn only works if you've got a big network. Grow yours by looking up the various sources, editors and writers you've been in contact with during the week.
- Utilize the tools LinkedIn provides. @KristaCanfield sent me this link via Twitter on Monday. It's all about the success stories from utilizing the site. Read a couple, take away a point or two. Or try skimming the LinkedIn blog.
- Use keywords. This is especially important in your status updates. Pick words that someone may search when looking for an expert like you.
- Get recommendations. While it is a simple sentence or two from a former client or editor, these help build transparency and build up your reputation.
Tuesday, May 12, 2009
Network Like You Mean It (Part 3)
You’ve gone to several informational interviews, you’ve cold called people and you’ve sat down to more informational interviews. Great. But don’t forget the art of the follow-up.
Sure you probably remember to send a thank you e-mail or hand written note, immediately following the meeting. You might keep it short and polite, while rehashing at least one piece of helpful information the person shared. But there is more to following up than a few lines scribbled on a page.
When I started job searching here in St. Louis, before going full-time freelance, I went on once informational interview that offered one surprising tidbit of information. The woman, who worked in PR for a major company in the city, said she was surprised at the lack of follow-up with people she has sat down with. She told me, “If I say, ‘update me in a few weeks to let me know how the search is going,’ I’m not just being nice. I’d like to know how you’ve progressed.”
According to this person, many people she has met with tend to drop off the planet entirely, or may resurrect only to ask if they have any leads six months down the line. Not good!
If a contact tells you to keep them informed, do so. Shoot them a short note after you’ve met with a contact they gave you. E-mail when you have an interview lined up with a company they are familiar with and ask for a piece of advice. Or if you have nothing significant to report write that.
This is not to say badger the person. But you want to put yourself in the forefront of their mind every once in a while. They might never respond to you or they might shoot back one line. But there is that off chance that they heard of an opening that day and because you sent an e-mail the contact has now submitted your name to the applicant pool.
You’ll be able to judge how often to contact a source by the words they write and the way they respond. If you simply get a ‘nice to hear from you’ response without signature, don’t spend your time write that contact often. If several lines of encouragement and advice, make sure to go back to that person.
Sure you probably remember to send a thank you e-mail or hand written note, immediately following the meeting. You might keep it short and polite, while rehashing at least one piece of helpful information the person shared. But there is more to following up than a few lines scribbled on a page.
When I started job searching here in St. Louis, before going full-time freelance, I went on once informational interview that offered one surprising tidbit of information. The woman, who worked in PR for a major company in the city, said she was surprised at the lack of follow-up with people she has sat down with. She told me, “If I say, ‘update me in a few weeks to let me know how the search is going,’ I’m not just being nice. I’d like to know how you’ve progressed.”
According to this person, many people she has met with tend to drop off the planet entirely, or may resurrect only to ask if they have any leads six months down the line. Not good!
If a contact tells you to keep them informed, do so. Shoot them a short note after you’ve met with a contact they gave you. E-mail when you have an interview lined up with a company they are familiar with and ask for a piece of advice. Or if you have nothing significant to report write that.
This is not to say badger the person. But you want to put yourself in the forefront of their mind every once in a while. They might never respond to you or they might shoot back one line. But there is that off chance that they heard of an opening that day and because you sent an e-mail the contact has now submitted your name to the applicant pool.
You’ll be able to judge how often to contact a source by the words they write and the way they respond. If you simply get a ‘nice to hear from you’ response without signature, don’t spend your time write that contact often. If several lines of encouragement and advice, make sure to go back to that person.
Wednesday, May 6, 2009
Network Like You Mean It (Part 2)
So you’ve contacted the people that you know and sat down with them for a brief chat about the state of the job market, where to find leads and who to contact. Now you’ve got a list of new contacts. (If you met with 5 people, you should have between 15 and 20 new contacts.)
Now comes the hard part. You need to do a little cold-calling or cold-e-mailing. Contact the person and tell them who your connection was, what you are doing and would they have 10 minutes to spare you. Try something like this:
Hi TKTK my name’s KT and ABC suggested I give you a call. I’m a recent graduate and am trying to touch base with professionals in the industry who can offer me advice for my job search and the current market.
Again, keep it short and to the point. If e-mailing, do not send along your resume, clips, etc... That’s what the meeting is for. You don’t want to inundate them with information and lengthly messages.
When you have the informational interview with these people approach it as you did with the first group. Also, don’t leave until you get 3 more contacts from this new person. That way each informational interview you have will add to your list of names and, more importantly, it will get your name out into the market place.
Sidenote: I forgot to mention this in the first post, but when you get home from one of these meetings, write down anything important/useful that was said on the looseleaf page with your contact’s name at the top.
Now comes the hard part. You need to do a little cold-calling or cold-e-mailing. Contact the person and tell them who your connection was, what you are doing and would they have 10 minutes to spare you. Try something like this:
Hi TKTK my name’s KT and ABC suggested I give you a call. I’m a recent graduate and am trying to touch base with professionals in the industry who can offer me advice for my job search and the current market.
Again, keep it short and to the point. If e-mailing, do not send along your resume, clips, etc... That’s what the meeting is for. You don’t want to inundate them with information and lengthly messages.
When you have the informational interview with these people approach it as you did with the first group. Also, don’t leave until you get 3 more contacts from this new person. That way each informational interview you have will add to your list of names and, more importantly, it will get your name out into the market place.
Sidenote: I forgot to mention this in the first post, but when you get home from one of these meetings, write down anything important/useful that was said on the looseleaf page with your contact’s name at the top.
Monday, May 4, 2009
Network Like You Mean It (Part 1)
All you recent grads, job searchers, or freelancers looking for your next gig - you’ve got to network like it’s your job. Because, to be honest, it kinda is.
You are NOT going to get hired through all those job sites. Monster, HotJobs, CareerBuilder - they are all the same. Does that mean they are useless? No. I’ll explain why in a couple days.
For now, the first step to networking is compiling your list of contacts.
I suggest you get a binder and a pack of loose leaf. On each page write the name of a contact you have personally in the business. (Every name gets a different page.) These should be people you know. Think professors, internship coordinators, summer job bosses, etc...
Below each name add the contact information. The person’s phone number (work, cell, home) and his/her e-mail address.
Then take the dive and call up each person on your list. Ask for an in-person informational interview. Tell him/her that you are looking for a job and you’d like to pick his/her brain about the job market and the industry. Make it sound like you believe he/she is the expert. Ask for just 10 minutes.
Go to the informational interview, as if it were a real interview. Prepare questions ahead of time. Do not show up in your jeans and scrubby t-shirt. Take your resume, clips, business card, etc... Thank your contact for the time, ask your questions and listen to the advice given. Keep it to the promised 10 minutes!
At the end - and this is the MOST important part - ask the person for 3 new contacts. When you get home add the new connections to a fresh sheet of loose leaf. Note the person’s contact information and add the person’s name who connected you.
You are NOT going to get hired through all those job sites. Monster, HotJobs, CareerBuilder - they are all the same. Does that mean they are useless? No. I’ll explain why in a couple days.
For now, the first step to networking is compiling your list of contacts.
I suggest you get a binder and a pack of loose leaf. On each page write the name of a contact you have personally in the business. (Every name gets a different page.) These should be people you know. Think professors, internship coordinators, summer job bosses, etc...
Below each name add the contact information. The person’s phone number (work, cell, home) and his/her e-mail address.
Then take the dive and call up each person on your list. Ask for an in-person informational interview. Tell him/her that you are looking for a job and you’d like to pick his/her brain about the job market and the industry. Make it sound like you believe he/she is the expert. Ask for just 10 minutes.
Go to the informational interview, as if it were a real interview. Prepare questions ahead of time. Do not show up in your jeans and scrubby t-shirt. Take your resume, clips, business card, etc... Thank your contact for the time, ask your questions and listen to the advice given. Keep it to the promised 10 minutes!
At the end - and this is the MOST important part - ask the person for 3 new contacts. When you get home add the new connections to a fresh sheet of loose leaf. Note the person’s contact information and add the person’s name who connected you.
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