Sunday, May 2, 2010

Yes, I'm a blogger

Hi. I'm KT and I'm a blogger. Ok, I'm more than a passive blogger (even if it's hard to tell from the sporadic Write Beyond posts). I actually make money from blogging. Try explaining that to someone who isn't up on new media and it's like talking a foreign language.

"What do you do for a living?"
"I write for several different blogs."
"Uh, huh. And what do you really do?"
"Um... I blog, you know about fashion, technology, pop culture, freelance writing, whatever."
"So you write? You're a journalist?"
"Yeah, I supposed you could say that since I went to school for journalism. And I write actual news pieces from time to time but I mostly blog now."
"I can't believe people pay you to do that. It takes no brains or effort to just write out your opinion."

Excuse me?! While everyone can physically write, it takes talent to craft words. And to make a blog successful it is not just a matter of putting your opinion down for others to potentially maybe read. A blogger needs to create conversation. She needs to entice readers back. She needs to draw new eyes to the site. It is not just as simple as filling a page in an 8th-grade diary. This is actual work.

Saturday, May 1, 2010

May Blogathon 2010

Last year I participated in the May Blogathon coordinated by Michelle Rafter. The experience was great and taught me a number of positive things about the art of blogging. I managed to write 27 posts during May 2009. But things got crazy, I took on some new freelancing jobs and I started a fashion blog, so Write Beyond often fell to the side.

Now that it's May again, I'm ready to re-start my frequent posts and do so with the encouragement and help of roughly 100 other bloggers. (Learn more here.) So in the weeks ahead I'll be attempting to write a daily post on the freelance and journalism industries. I'm geared up, I'm making a calendar of posts, and I plan to pre-write posts for the weekends so I don't skip days.

Good luck to all the other bloggers! I can't wait to read what you all have to say. (And although I am not entering my fashion blog in the Blogathon list, I'll also attempt to post daily to ModlyChic as well.)

Thursday, April 22, 2010

Freelance Doesn't Mean Free Work

This morning a fellow LinkedIn Group member sent me an e-mail. He complimented my writing style and said he'd love for me to write the copy for his new fashion-related website. My first thought: 'Hells Yeah!'

With my freelance career I've slowly been trying to make the transition from a strict business writer to a fashion and lifestyle writer. It's no easy task since journalism is usually a niche profession (more on that later this week). But I've been working on my own fashion blog, started blogging for a lifestyle/fashion blog out of Australia, and been doing several one-time articles for various pubs/blogs/sites. So, obviously my initial reaction was 'Finally someone recognizes my writing talent in this area.' Well... that was until I read the next line...

This potential client went on to say that because it was a start-up company they would be unable to compensate me in anyway for my work. Once the business was financially viable they might be able to pay me for future work. *bubble BURST* At this point my sunny, excited disposition swiftly turned into annoyance and anger.

What is it about freelance that makes people think you have the opportunity and desire to work for free? I'm no longer at the start of my career, when I might have tripped over myself to get an opportunity like this, regardless of compensation. I don't need a couple great clips to pad my portfolio. And I'm not naive enough to believe the experience from this writing gig will be more valuable than any monetary compensation.

I'm a professional. I work hard. I write well. And I rely completely on the money I make from writing to pay the bills. You wouldn't walk into the Gap and say to the manager 'give me these Long and Lean jeans for free. It'll be great exposure for your brand and really worth it in the long run.' The manager would kick you out of the store and not entertain your request for even a split second. (incidentally Long and Lean jeans from Gap are some of my all-time fav denim styles)

In this man's defense, I don't think he wrote me with any ill will. He probably honestly thought this would be a great opportunity and something a writing professional would jump at. So, instead of delete his e-mail without a response I wrote him back and kindly explained that I am unable to take non-paying gigs at this point in time. I offered to write if he could come up with some kind of payment in exchange.

Wednesday, March 17, 2010

Don't Go Burning Bridges

When I worked in New York one of my co-workers constantly reminded us that she was not there to make friends. As a result she sat in front of her computer from the moment she got in until 4pm rolled around and she got to go home. She ate at her desk, always had her headphones in, and occasionally had a whispered phone conversation. I sat right next to her and we barely ever interacted.

To be fair she was a great editor but it always bugged me that she never wanted to talk socially or even eat lunch together. Not that I was looking for a BFF, but some kind of interaction with the person next to you at work would have been nice. At the time, I thought she was driven and passionate about her job, leading her to shun others and focus on the words in front of her.

Now, I think she did herself a HUGE disservice.

If I've learned anything in the last couple weeks as I look around for additional freelance gigs to fill my time, it's to never burn bridges. The majority of people I have reached out to and had a real conversation with have been friends and acquaintances from previous jobs or social environments. I've talked with a few former co-workers, as well as a high school classmate and a couple people who went to Marquette with me.

If I had gone into each job and social setting with a mind to just get the job done I would never have been able to talk with these people today. So, my advice to the college students reading this and others trying to make it in the freelancing world: Make connections, create links, build contacts. Don't burn bridges. Journalism is a small, small world. If you make enemies or neglect to make friends you are pretty likely to run into those same people at another point down the road.

Not to mention, since we are social beings it is healthy and right to build relationships with those around us... but that's a whole other topic.

Monday, March 15, 2010

How is a journalist like a blacksmith?

This weekend I had a long conversation with my dad, during which he told me that unfortunately I picked the wrong career. Journalism is dying. He’d been reading a couple business blogs lately that mentioned the changing face of journalism and the dire situation we are facing.


He told me, “Kate, I see journalism like the blacksmith profession. Sure there are still horse in need of shoes, but they are few and far between.” To him journalists are a diminishing breed, set to be nearly distinct except in some choice parts of the country.


I’ve given this analogy a lot of thought over the last three days and I’ve reached two conclusions. He’s right and he’s dead wrong. (At this point he’ll grin and shake his head at me.)


He’s right: Old-school journalists, the ones who pounded the pavement and worked for weeks to get a big juicy story, are shrinking in numbers. Thanks to the internet, the immediacy of news, free sites, blogs and citizen journalism there isn’t a large demand for strong, in-depth, well-written analysis pieces. These old-school journalists are the blacksmiths of today – few and far between.

He’s dead wrong: New media is unchartered territory. It’s the wild-west of today. And when the Wild West was first being tamed blacksmiths were in high demand, after all those cowboys needed their horses. New journalists, the ones who can adjust to the changing media models and write fast solid copy, are in high demand. Yes, citizen journalism and the idea that anybody and everybody has writing talent is polluting the waters. But those of us traditionally trained bring a concept of ethics, an appreciation for well-written copy and our love for the written world to the world of new media.


So, to his suggestion I become a nurse… I’m thinking more along the lines of pursuing new media more doggedly. Darwin had one solid idea… survival of the fittest is based on those that are best able to adapt to their surroundings. I’m adapting. Journalism is evolving. Blacksmith or not… I’m in it for the long haul because even after 10 years of seeing clips published I still love seeing my name in the byline slot. And for some reason I can write.

Friday, March 12, 2010

Beginning Again

The world of freelancing is constantly a lesson in beginning again, and again, and again. It seems fate has me primed to take that 'from scratch' journey again. Due to a number of factors the amazing gig that I have had for the last 12 months no longer needed my services. Ouch - to say the least.

I'd be lying if I didn't admit when I found out I spent the entire day in a state of dazed panic. So many thoughts ran through my head... wait a second they liked my work, it seemed so secure the week before, shit I need to pay my taxes, my dad's going to flip, another job come and gone, oh no I've got two student loan bills and my phone bill sitting on my desk, thank God I still have a couple smaller gigs.

After the first day of confusion, I decided two things. One: Things happen for a reason. Two: I'm not going to sit back and hope good things just role my way.

The things happen for a reason was proved utterly true when I headed home that weekend to visit with my family. The trip had been planned well in advance and while it had nothing to do with my nearly jobless state it was a welcome break. The day I arrived home, my grandmother was put on hospice care. Five days later she passed away. If I hadn't lost my main freelancing gig I would not have been able to stay in Chicago to help my mom drive my siblings to soccer practice, make their packed lunches, do laundry, clean the house, take out the dogs, etc... So things happen for a reason.

I'm jumping to it again... I've reached out to fellow writers, former colleagues and college alums, as well as former clients. Just getting my name out there is going to help. Plus, I just got some great advice on how to better my MS, so I'll be taking advantage of this downtime to re-order, re-write and then re-submit by book.

Friday, January 22, 2010

Borders vs Barnes and Noble Membership

As a freelancer, I find that over the past year I ended up buying a number of new books and CD to review for various publications. I haven't looked over the receipts from this year yet, but suffice it to say it was a lot of books and music over the past 12 months. (The lady who does my taxes might have a panic attack at all the computing for writeoffs.)

Anyway, since I was doing all this purchasing I signed up for a Barnes and Noble membership. I'm sure you know the general idea... pay $25 and you get 10% all your purchases for the year. While part of me rebels from the idea of paying money for a discount, I did it because I knew the money would pay for itself in the end. And it did. (Plus the B&N near me has a Starbucks where the discount also applies - score!)

But since I am no longer writing as many CD and book reviews I've stopped needing the discount. My membership is up at the end of the month. So when I went into Barnes and Noble the other day the woman behind the counter asked if I wanted to renew. I told her no, I didn't need it this year. She told me it expired the end of January and if I changed my mind I could renew at any time. Great.

Then I looked at my credit card bill and my account was automatically charged the $25 membership fee for another year. Hmmm... after a little digging, I found out the fee is automatically applied to your credit card every year unless you cancel within 30 days of the renewal. I'm sure this was on some paper work when I signed up, but what I find interesting about the entire deal is that the company renewed my membership a month before it expired. This basically makes me lose out on an entire month, which I already paid for. Not Cool.

On the other hand, I also signed up for a Borders membership. This one is free. Now, I don't like Borders as much as Barnes & Noble. To me the stores aren't as aesthetically pleasing, so I'm less likely to go there. But I'm beginning to rethink this for a number of reasons.

First: The membership is free. So I am not forced to pay $25 to land 10% off. I get it automatically once they have my name and I get a Borders card. Second: Instead of sending additional discounts to me on books I'm not interested in reading, like B&N does,the company just sent me a $5 voucher due to recent spending. $5 to spend on whatever I want in the store in addition to my normal 10% discount. Score. (That's good marketing.)

Borders is becoming my bookstore of choice.

Friday, January 15, 2010

A Day in the Life of a Freelancer

Just before the new year I was talking to a friend who knows I’m a freelance writer. She asked me why I couldn’t hang out with her for 4 hours in the middle of a Thursday. When I told her I had too much work to do, she looked at me blankly and then said, “wait, you work? Where do you work now?”


I almost died! It’s not like I just started freelancing a couple weeks ago. I’ve been doing it since before I knew her. But it got me thinking… nobody really knows what I do. And since I can be at the gym at 2pm on any random afternoon, they assume I don’t work.


Then yesterday was AgentsDay on Twitter. All day various literary agents tweeted what they were doing to prove their job is so much more than reading query letters and manuscripts. While I’m not going to tweet my day I’m going to outline my Thursday here:


6:00am – alarm sounds. Immediately check my e-mails, read the top stories from the New York Times, then start getting ready to face the day.


7:30am fire up my computer. Check one of the work account email addresses Post new am stories to a website and prepare a morning alert set to go live in an hour.


8:00am – eat breakfast while reading the local newspaper (including the comics, just for kicks)


8:15am – back at my computer. Tweet. Read through the e-mails from the 4 other accounts I have to manage for various freelancing gigs. Respond to the public relations execs about upcoming stories.


9:00am – take pictures for the ModlyChic fashion blog, load them to the computer, push them through photoshop, write a blog post for the pics and then tweet the blog entry.


9:20am - log onto facebook. Read wall posts, messages, and others status. Comment accordingly. Tweet.


9:30am – check work e-mails again. Respond to emails. Skim though a dozen publications for news items. Tweet. Check PR Newswire for releases I didn’t receive. Make notes about the articles I’ll need to write up. Begin penning some. Tweet.


10:15am – read through bookmarked blogs, leave comments when necessary. Tweet. Begin penning blog entries for Tiger Print. Tweet. Change mind and pen Write Beyond Cubicle entry instead.


10:30am – skim through Google alerts. Note/bookmark relevant stories. Tweet the interesting pieces. Delete from inbox.


10:45am - check work e-mail again. Send out e-mail questions to sources for various articles. Tweet. Delete old e-mails from my work account, as it is already overcapacity for the day. Return PR rep phone call.


11:00am – begin writing stories that must go live at noon. Tweet. Research companies for background, crop photos, load to the system. Respond to e-mails


12:00pm – Push stories live on the site. Tweet. Take a deep breath.


12:05pm – read through emails from all accounts again, respond as needed. Check facebook. Read through others tweets. Check the statistics on my tweets.


12:20pm - return phone calls to sources.


12:40pm – stretch legs. Grab something for lunch, bring it back to desk.


12:50pm – look at the top stories on Google News and the New York Times.


1:00pm – research for fashion blogs. Skimming retailers websites, fashion blogs, fashion publications. Tweet. Take notes via Evernote. E-mail fellow bloggers about coordinating efforts. Tweet.


1:30pm – log onto YouTube to see what’s new. Tweet. (waste some time creepin.) Refill empty water bottle.


2:00pm – conference call with one gig. Tweet.


2:30pm – check work e-mails again, while on conference call still. Send reminder e-mails to PR reps who are due to send me important information by the end of the day. Tweet.


2:45pm – continue working on Tiger Print posts. Send e-mails to fellow contributors to hash-out ideas. Tweet. Look though Google alerts again. Read. Post. Save. Delete. Tweet.


3:00pm – finish Tiger Print posts. Send to editor. Tweet.


3:30pm – check all email accounts again. Respond when needed.


4:00pm – ready to pull out my eyes. Head to the gym. Call sister from the car. Talk to her in the parking lot. Tweet. Foursquare my location. Run. Sweat – a lot. Lift weights. Stretch. Bike.


6:00pm – home. Check e-mails. Shower. Prep dinner.


6:30pm – dinner, dishes.


7:30pm - Check e-mails. Tweet. Clean office, a little.


8:00pm – begin compiling notes for article that needs to be written before bed tonight.


8:30pm – visit with the roommates. Laugh, lots.


9:30pm – back to computer. Check e-mails again. Skim google alerts. Check facebook. Tweet.


9:45pm – Begin writing article(s) that must be live by 5am.


10:15pm – put article on the site, set to go live at 5am. Check e-mails one last time. Creep on twitter.


10:30pm – if still awake, try penning a few words on my next young adult novel attempt.


11:00pm – hopefully dead asleep, usually still creepin on the internet, writing, tweeting, etc…

The Journalist Can't Set Aside His Humanity in the Face of Tragedy, Nor Should He

Yesterday I read Show Tracker, a entertainment blog on the Los Angeles Times. The writer was saying CNN's Sanjay Gupta over stepped his bounds as a journalist by helping those in need in Haiti. By using his skills as a doctor and then filming the interaction, the author argues, Dr. Gupta was blurring the line of impartial reporter of the news. Wow. Really?

As a tried and true journalist, I have to say I do agree with the idea that journalists should remain as partial as possible in most situations. If they are a political journalist they shouldn't participate in rallies, I even have extra respect for those who opt not to vote in order to be more fair to both sides.

But the situation in Haiti is no political convention. The journalists there are face-to-face with raw humanity. Yes, they are there to cover the news. But they are also looking into the eyes of death and grief. No matter how solid of a reporter you are, how can you overlook a fellow human being in need? How can you tell them 'I'm sorry, I have the means to help you but I need to be impartial and cover this for my news organization'?

This way of thinking, reminded me of the famous picture of a child about to be eaten by a vulture taken by photojournalist Kevin Carter. We've all seen the haunting photo, which originally appeared in the New York Times in 1993. Carter received a lot of grief for not helping the little girl get to a nearby feeding center. The photo is still amazing, but wouldn't it have been worthwhile to pick the little one up and take her to get food instead of chasing the culture away and then leaving the scene?

Dr. Gupta is trying to use his talents as a doctor and a journalist to help and tell the story of the Haiti disaster. I as a CNN viewer and journalist do not feel jipped that he is filling both roles there.

The only thing I did agree with in the blog post was that CNN should not have featured the video of Dr. Gupta helping the baby so prominently on its site. It's not pressing news and should not be treated as such.

Tuesday, January 12, 2010

Evernote: A Freelancer's Salvation

As part of the streamlining process of 2010 I signed up for Evernote. Although only a couple weeks into the use of this memo keeping software, I have to say I love it.

As a freelancer, you know the best ideas for an article often come at the most random times, like right as you get on the tread mill or as you are standing in line at the grocery store or just before falling asleep. Some of those ideas you remember. Others slip away. Maybe you note them in a memo on your blackberry or scribble on a post-it note. But those notes often don't get transposed elsewhere and you're scrounging around to find that amazing idea you had days ago. Here's where Evernote comes in.

Evernote basically allows you to save text, audio, pics, files in one convenient location that is accessible from any computer and blackberry/i-phone-type device. You can add new items to a note, delete things, bold a certain entry, change the colors of the text... whatever.

If you are at the gym and inspiration suddenly hits regarding a handful of posts for your blog, just pull out your blackberry or i-phone and start a new text memo. (the application is a free download, as is basic membership to the site) You can later go back to the memo from your home computer and tweak the ideas.

I've got memos for each of the different blogs I write. I've got a memo full of ideas for the next novel I'm going to try and pen. I've even got to-do lists sitting on there.

I haven't fully tested out the audio note capabilities yet... but for a journalist, I can see where this can come in handy, especially if you are penning an article on the road. The audio files can sit there until you are ready to play them over to grab useful quotes.

Evernote works on both a Mac and PC. It also is compatible with Blackberry, iPhone, Palm Pre and Palm Pixi, and Windows Mobile.