I’ve had a couple friends and professional acquaintances in the last week ask me about starting a blog. They wanted tips and tricks of the trade. I’m no blogging pro - I’ve started half a dozen blogs over the past five years and ditched most of them because they were silly, pointless, or boring. But I do keep this professional blog and a fashion blog over on tumblr.
So here’s what I’d say:
Pick a topic. I think some of the best blogs are the ones that are focused. Trying to talk about too many things you are going to lose the interest of your readers or never grab readers in the first place.
Post regularly. You don’t necessarily have to post daily, nor do you need to post each day of the work week, but your blog should never go dark for several days in a row. You want readers to stay interested, to keep coming back.
Encourage discussion. Allow comments on your blog, respond to the notes people leave you. Ask questions to your readers.
Read other blogs. To be a good blogger you need to be up on the topics being covered by others, especially those with a similar subject matter. And more than just read the blogs, comment on them, share thoughts, etc.. This will build audience and expand your knowledge.
Funk it up. Add pictures, links, colorful or bold words. It’s got to be more than just text.
Give your info. Give a short bio. Don’t forget to add ways they can contact you, your e-mail address, twitter name, linkedin address, etc...