Friday, May 1, 2009

An Open Letter to the PR Community

Dear PR Professionals,

Thank you for all you do. You help to make the life of a journalist a little less stressful - most of the time. I just have one small favor to ask of you. Could you be more aware of who you are sending your releases to?

I appreciate the news you send, but when an e-mail from you pops into my inbox about a topic I don’t cover I begin to wonder. And when you do this repeatedly I know that you don’t care enough to take the time.

For example, let’s say I cover commercial real estate news (which I do). I don’t need your releases on how to avoid swine flu, the latest fight dads are undergoing for child custody or the newest technology tool for the car stereo. These are so far from what I write about I don’t even bother to read your text. I delete immediately.

There are other times when your release appears to be more on track - although it is still missing the point. I also do not need to talk to a lawyer about the single-family home market. I also don’t want to read the latest book on 100 easy ways to get your house ready to sell. In case you didn’t know homes are not considered commercial real estate.

And for the record it is not just the real estate PR professionals that do this. For the teen magazine I work for I get e-mail releases on the latest toilets, the places to go on your honeymoon, and the how-to book for raising a teenager. While it is true, someday the audience will be having kids and going on vacation. And yes, they do use the bathroom daily - it is not something we would ever cover in the magazine.

If you’d be so kind as to refrain from sending me the releases that make no sense, I am sure we could work together better on the ones that are right up my alley.

And thanks again for all you do. It really does help and the journalists are grateful.



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